Insights / Using Launchpad

In this article, we'll walk you through a step-by-step process to integrate your Google Ads data with Looker Studio using the Google Ads API, making it easy to monitor and optimize your ad creative in real-time....

In our recent webinar, Calibrate Analytics co-founder Paul Cote demonstrates how marketers and analysts can harness the power of Looker Studio, Launchpad ETL, and BigQuery....

We explore how AI and ML have revolutionized budget forecasting — and explain how to set up your analytics stack to leverage these technologies....

We explore both options for setting up your analytics stack - and there's a clear winner....

In this article we'll explore more about streaming data platforms, highlighting their benefits in cost efficiency and real-time decision-making...

Regular Expressions are powerful tools that can save you a tremendous amount of time and effort when analyzing data by allowing you to search, match, and manipulate text based on specific patterns.....

In this article, we discuss rethinking your approach to data ownership, organization, management, and visualization and recommend a 2025 analytics stack for a mid-sized business....

Learn all about the fantastic new features that make May's release one of Launchpad's biggest updates yet....

Effective cross-job dependency management is crucial in ETL (Extract, Transform, Load) processes. ETL workflows can suffer from errors and inconsistencies without them....

Let us take a look at why consistent taxonomies are paramount and deserve a heaping dose of attention to detail....